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	<title>Online Marketing &#124; Web Design &#124; Application Development</title>
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		<title>Online Marketing &#124; Web Design &#124; Application Development</title>
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		<title>Profile of a Resort Leveraging Guest Reviews</title>
		<link>http://propinteract.wordpress.com/2012/01/20/profile-of-a-resort-leveraging-guest-reviews/</link>
		<comments>http://propinteract.wordpress.com/2012/01/20/profile-of-a-resort-leveraging-guest-reviews/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 16:42:37 +0000</pubDate>
		<dc:creator>propinteract</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://propinteract.wordpress.com/?p=545</guid>
		<description><![CDATA[Resort marketers are using reviews from guests to influence potential customers more than ever now. USA Today&#8217;s review of The Four Season&#8217;s new website focused on their focus on social media and user reviews. Why? Here, Four Season&#8217;s VP Marketing Susan Helstab shares &#8220;In a Four Seasons survey, 33% of guests rate TripAdvisor &#8220;very to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=545&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Putting a Value on a Facebook Fan</title>
		<link>http://propinteract.wordpress.com/2012/01/12/putting-a-value-on-a-facebook-fan/</link>
		<comments>http://propinteract.wordpress.com/2012/01/12/putting-a-value-on-a-facebook-fan/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 16:05:52 +0000</pubDate>
		<dc:creator>propinteract</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://insidepropeller.com/2012/01/20/putting-a-value-on-a-facebook-fan/</guid>
		<description><![CDATA[While its impossible to accurately put a number on a Fan, a few have tried. Much of the value is intangible&#8230; what&#8217;s the value of a customer sharing photos of their vacation with all their friends? If that helps drive a sale, is it possible to trace the source? Of course not, but Dave shares some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=540&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Reasons to Adopt Google Plus</title>
		<link>http://propinteract.wordpress.com/2012/01/09/reasons-to-adopt-google-plus/</link>
		<comments>http://propinteract.wordpress.com/2012/01/09/reasons-to-adopt-google-plus/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 14:31:03 +0000</pubDate>
		<dc:creator>propDAVE</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Web]]></category>

		<guid isPermaLink="false">http://insidepropeller.com/?p=480</guid>
		<description><![CDATA[Google Plus has had a shaky start but G+ is quickly gaining adoption. Google&#8217;s deep resources and a number of additional factors are contributing the first real challenger to Facebook. Propeller&#8217;s President &#38; Director of Online Marketing, Dave Gibson, reveals why Google + what is contributing to the growth and what this means for brands. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=480&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Lawyers Adopting Social Media</title>
		<link>http://propinteract.wordpress.com/2011/06/14/lawyers-adopting-social-media/</link>
		<comments>http://propinteract.wordpress.com/2011/06/14/lawyers-adopting-social-media/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 15:15:41 +0000</pubDate>
		<dc:creator>propDAVE</dc:creator>
				<category><![CDATA[Social Web]]></category>

		<guid isPermaLink="false">http://insidepropeller.com/?p=478</guid>
		<description><![CDATA[Social network marketing is really the perfect channel for lawyers and firms to market themselves. Adoption rates have increase from 15% (2008) to 56% (2010) as lawyers are bridging the gap to connect with colleagues and potential clients. Dave shares guidance on tools and methods for lawyers as they move from the sidelines into the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=478&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>5 Summer Marketing Tips for Ski Resorts</title>
		<link>http://propinteract.wordpress.com/2011/06/07/5-summer-marketing-tips-for-ski-resort-marketers/</link>
		<comments>http://propinteract.wordpress.com/2011/06/07/5-summer-marketing-tips-for-ski-resort-marketers/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 19:32:45 +0000</pubDate>
		<dc:creator>propDAVE</dc:creator>
				<category><![CDATA[Educational Guides]]></category>

		<guid isPermaLink="false">http://insidepropeller.com/?p=472</guid>
		<description><![CDATA[It can be difficult to maintain marketing momentum through the summer months. All that great winter content and event stories dry up, and only the die-hards are thinking snow. Yet, you have to look for ways to keep that hook set for the next season. Here are five ideas to consider this summer. 1. Keep [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=472&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<item>
		<title>Good Web Design = More Conversions</title>
		<link>http://propinteract.wordpress.com/2011/05/27/good-web-design-more-conversions/</link>
		<comments>http://propinteract.wordpress.com/2011/05/27/good-web-design-more-conversions/#comments</comments>
		<pubDate>Fri, 27 May 2011 18:41:17 +0000</pubDate>
		<dc:creator>propDAVE</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://insidepropeller.com/?p=460</guid>
		<description><![CDATA[What is the value of good custom website design? Sure, its key to frame the brand and present a compelling message/offer, but in my mind, good design blends that into a clear path to conversion. For different businesses and sectors, the “conversion” varies and for most, there are multiple conversions to be tracked &#8211; a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=460&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>SEO Content Writing Guide</title>
		<link>http://propinteract.wordpress.com/2011/03/15/seo-content-writing-guide/</link>
		<comments>http://propinteract.wordpress.com/2011/03/15/seo-content-writing-guide/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 01:57:05 +0000</pubDate>
		<dc:creator>propDAVE</dc:creator>
				<category><![CDATA[Educational Guides]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[seo guide]]></category>

		<guid isPermaLink="false">http://insidepropeller.com/?p=446</guid>
		<description><![CDATA[Writing effective copy for both search engines (SEO) and flesh and blood visitors is crucial for overall site performance. Rather than hire a pro, many clients prefer to take the DIY approach. Typically, this is considered to be a cost-saving method, however experience reveals that this path more oftent delays projects and reduces the site’s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=446&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Mountain Resort Marketing: Leveraging &#8220;Spa Resort&#8221;</title>
		<link>http://propinteract.wordpress.com/2011/03/06/mountain-resort-marketing-leveraging-spa-resort-for-search-marketing/</link>
		<comments>http://propinteract.wordpress.com/2011/03/06/mountain-resort-marketing-leveraging-spa-resort-for-search-marketing/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 22:02:59 +0000</pubDate>
		<dc:creator>propDAVE</dc:creator>
				<category><![CDATA[Mountain Resorts]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[mountain resort]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[spa resort]]></category>

		<guid isPermaLink="false">http://insidepropeller.com/?p=427</guid>
		<description><![CDATA[The mountain resort industry has been expanding its offering to include more and more revenue streams and activities to maintain competitiveness and to keep customers coming back year around. Zip-lines, mountain coasters, water parks, retail, restaurants, indoor skating, golf, and spas are all on the menu now. Of those, I suggest that the spa offers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=427&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">propDAVE</media:title>
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		<title>Facebook Pages Upgrade Review</title>
		<link>http://propinteract.wordpress.com/2011/03/02/facebook-pages-upgrade-review/</link>
		<comments>http://propinteract.wordpress.com/2011/03/02/facebook-pages-upgrade-review/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 16:09:19 +0000</pubDate>
		<dc:creator>propDAVE</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[facebook pages]]></category>

		<guid isPermaLink="false">http://insidepropeller.com/?p=418</guid>
		<description><![CDATA[Facebook announced back in February their plans to roll out an upgrade to brand Pages, and the rollout has begun with all Pages expected to be pushed up March 10. While there are a few interesting points to be aware of, nothing is revolutionary here. Clients and page administrators should primarily be aware that Photo [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=418&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Mountain Resorts Should Look to Women for Growth</title>
		<link>http://propinteract.wordpress.com/2011/01/28/mountain-resorts-should-look-to-women-for-growth/</link>
		<comments>http://propinteract.wordpress.com/2011/01/28/mountain-resorts-should-look-to-women-for-growth/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 16:18:31 +0000</pubDate>
		<dc:creator>propDAVE</dc:creator>
				<category><![CDATA[Mountain Resorts]]></category>
		<category><![CDATA[resort marketing]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://insidepropeller.com/?p=414</guid>
		<description><![CDATA[Winter sports participation is stagnant at 3.2%. While that&#8217;s not good, the opportunity is that huge market of 77% of Americans. How do mountain resort marketers reach them? Looking across at other sports that have faced stagnation, growth has been found in targeting new products and marketing toward women. Checkout Dave&#8217;s blog post that talks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=propinteract.wordpress.com&amp;blog=6313392&amp;post=414&amp;subd=propinteract&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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